Empire Z (2.0): RPG Mobile Game Design
Ember Entertainment, Empire Z team
Client: Ember Entertainment
Role: UX&UI Designer
Collaborators: Empire Z team at Ember
Time period: 10 month
Release date: Mar.9.2017
As the game Empire Z has been released for 2 more years, it has achieved a big success. But currently, the trend is showing that the game is losing players - the amount of daily active users is decreasing, and also has been hard to attract new players. There are competitors in the market which have similar game mechanics, which is a big threat to Empire Z.
So the goal at the current stage is how to make the least effort to get the greatest player’s retention, and make Empire Z success again.
Empire Z 1.0 Screenshot - Overworld Alliance
By building a new game mechanic inside the current game, we'll make this multidimensional game with more layer and more playable for players and differentiate the game with other competitors. In Empire Z's current theme (zombie, overworld, city, etc), Combat Dungeon would be the best direction.
Not many competitors have this feature in RPG games, and it’ll be using a different mechanics so it would be more fun for players to play with. This feature gonna make the game’s core more intense and playable.